CrossFit confuses those who haven’t done it. Here’s why. People have been bombarded with mixed messages about fitness, from being told to be less, to the latest miracle diet. None of these messages about fitness have produced particularly good results in people, but they are prevalent and ingrained in our culture. These messagas about fitness have been commoditized into a purchasable product which we perceive as embodying solutions to our lifestyles and diets. When, simply, it’s not about a product when it comes to your health. It’s about finding what works for you. CrossFit isn’t the end all solution for fitness; everyone has to do what they love, but it does offer some unique solutions to an industry plagued by failed results. We CrossFit because it’s the anti-message that shuns bad trends, gets us results, and supports us with a community.
To many, CrossFit has become the anti-message. It’s not a product, it’s not a normal brand. It shuns mirrors; it shuns machines, it shuns the fancy, it shuns muscle isolation; trends that have bastardized the fitness industry. It promotes the idea that fitness is about achieving goals and being accountable to our progress. You time and record your workouts in CrossFit. That’s how you force people to be accountable. Make them keep a record and track progress. If you have that attitude towards anything in life it’s inevitable that you improve. You have to want to keep a record and you have to want to see results, but it’s that simple.
I’d say over 95% of people heard about CrossFit from their friend who loves it. That is simply amazing for any trend. People share with each other what they truly enjoy and that has made CrossFit a great community of people to be around. When I look around the in gym, I see children, grandparents, mothers and college students, all who come into the gym to achieve the same thing: to do the best they can for those few minutes. It doesn’t matter they are all doing different weights, scaling around old football injuries or working out in a cast. It doesn’t matter that they had a bad day at work or just broke up with their girlfriend. They are there, together, to accomplish something and shut out all those other messages in their lives.
We CrossFit because it changes us for the better.